Most businesses create social corpses, not living bodies. To inspire action, you need to act. No matter what you sell or do, your business needs to have an online presence that is worth thinking and feeling about. When your content is consistent with what you stand for and people get it, they have something to project upon. If they project themselves onto you, congratulations!
Your brand is now a part of them.
We start by giving it a purpose, an action — conceiving creative ideas for a series of content that is self-sufficient, delivers value, and for which you will be known. Then we give it a face, connecting you to a creator who embodies your unique identity and executes that action.
We don't just bring living organisms into this world and let them run loose. Instead, we manage the chaos of what they naturally attract. A good social media strategy is as much about the content you put out as the community you build. We reply to comments — even planting some hot takes to generate debate — and interact with accounts relevant to your algorithm**, thereby fostering** the right conditions for it to grow healthy and strong.
Having a big social media presence with organic content and being the 'host brand' of various successful content series might not be something you need. But if your aim is to increase visibility, boost online mentions, associate the right feelings and ideas with your brand, and live rent-free in your customers' minds — it will serve you well. If you just want to say 'I exist' — having an informative social media page and paid ads to show your product might just do the trick.
This is barely relevant, but if you insist on knowing: I fled the corporate world because creatives shouldn't be caged in places where ideas hit a low ceiling. Now I serve you, delivering everything with bespoke, craftsman-level care. While strategizing your content is my favourite part, I do the heavy lifting myself: scouting your brand's future face and managing your community. I leave only the boring administrative stuff for my team. Like sending emails... ugh!
My team spends a significant amount of time scouting and creating offers for brands that fit our criteria — although, truth be told, we can't find every hidden treasure.
You might be the next treasure we are seeking to bring to the surface. So, by all means, don't hesitate to shout!